Why Mobile Application?

Why do you need a mobile app?
The average person checks their phone more than 150 times a day.

69% of the time spent on mobile phones is spent on mobile applications.

79% of smartphone users use their phones to order products.

Internet technology has started to take place in almost all of our lives. We do our shopping online, watch TV series and movies, and listen to music. Even when we are sick, we turn to the internet first. With the fast becoming of the internet in our lives, the need to carry the internet with us arose. With the difficulty of carrying our computer, smartphones are now becoming the most important source of internet access. Now, with mobile devices, we can access the information we need faster wherever we are.

 In the research conducted last year, 80% of the people connected to the internet in 2011 used computers, while 20% used mobile devices. In 2012, this rate is 65% computers and 35% mobile devices. Research shows that the majority of people connecting to the internet will use mobile channels in the next 5 years. Take your place in the market of the future! In this case, you need to prepare the web pages you have made for your company and the services you offer via the web in the mobile environment in the next five years. Otherwise, it is inevitable that you will encounter the decreasing number of customers day by day. According to the research conducted by age groups, it seems that games, social networks and entertainment constitute the majority of the mobile applications installed, regardless of young or old.

If we need to look at the usage patterns of mobile internet, it is a result similar to mobile application installation data. We see the need for access to social networks and entertainment.

In this case, you can argue that the mobile web page offers users the opportunity to communicate with the same devices, can be updated and different services can be added in the future. However, research shows that users who install mobile applications engage in an ownership behavior and do not even uninstall applications that are not useful for a long time. With the mobile application, you can stay on the mobile device of the user who constantly downloads it, and remind the user at certain times.