Creamobile built an online event and ticketing platform and adapted it for the Mobilet, DasDas and Zorlu PSM brands.
The problem
A venue selling tickets to its own events and a marketplace running a ticketing platform need the same software but not the same face. A stage wants to manage its own programme, its own seating plan and its own audience relationship; a ticketing platform lists events from many venues side by side. Writing a system from scratch for each brand means doing the same work three times.
The solution: one infrastructure, brand-level adaptation
Event definition, session management, seating and capacity, the sales flow and ticket generation were consolidated into a single infrastructure. Each brand sits on top of it with its own identity, its own event programme and its own sales channel:
- Mobilet — online ticket sales platform
- DasDas — stage and event venue
- Zorlu PSM — Zorlu Performing Arts Center
Why not an off-the-shelf ticketing system
Off-the-shelf ticketing systems are adequate for selling events and seats. What mattered here was that one infrastructure had to run under different brand identities and different sales models: on one side a venue managing its own stage programme, on the other a platform listing many venues. That is an architectural decision, not a configuration option.
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